I don’t know about you, but sifting through Netflix’s categories lately is painful. Their increasingly “vertical” categories have resulted in things like, “Dark English Dramas Featuring a Strong Female Lead Who is Raped in the First Third of the Movie by Her Uncle Twice Removed.”
Today, Yahoo announced its entry in category organization with a new app for iPhones and iPads called Yahoo Screen. The app allows users to flip through programs in 20 different categories, such as celebrities, sports, games and food. The app was created in New York by company Stamped, which was acquired by Yahoo. Offerings include over 700 episodes of “Saturday Night Live” acquired through Yahoo’s deal with Viacom. Also available will be “The Daily Show,” “The Colbert Report” and “MTV News”.
However, here’s the kicker, all episodes will be of three to 11 minutes in length because that is the length Marissa Mayer thinks you want to see on your mobile device. Among the original programming for Yahoo Screen are John Stamos asking his former “Full House” co-stars how they lost their virginity, and Cheryl Hines talking about being fitted with a merkin, a hairpiece for her genitalia, for an acting role.
Yahoo’s head of video, Erin McPherson says of these offerings, “I look at this as the first step to having the world-class experience that Yahoo has needed to compete in video.” Ya know what, Erin? I think I’m gonna go dial in the “Dark English Dramas Featuring a Strong Female Lead Who is Raped in the First Third of the Movie by Her Uncle Twice Removed” category on Netflix.